Jennifer Lawrence launches hair care brand Mes° with three-product debut
The actor's new line features a repair mask, restyling serum, and volume mist, with a limited-time bundle discount available immediately.
By Ana Castro ·
Actor Jennifer Lawrence introduced her hair care brand, Mes°, this week. The launch marks her entry into the celebrity beauty market with a line built on a low-maintenance philosophy. The brand argues that daily hair routines should not feel like a multi-step burden. It debuted with three specific products designed to simplify the process.
Customers can purchase the entire debut line through a bundle called The Low Maintenance° Edit. This package includes all three launch items. The brand is currently offering a $10 discount on the bundle for a limited time. This pricing structure allows new users to trial the full collection at a reduced cost.
The three products are the Multitask Repair Mask, the Off-Duty Restyling Serum, and the Good Roots Volume Mist. Lawrence developed these formulas in partnership with Jasmina Aganovic. Aganovic is a MIT-trained chemical and biological engineer. She serves as the founder and CEO of the biotech beauty company Arcaea. Aganovic also founded the fragrance brand Future Society.
The Multitask Repair Mask is applied to dry hair, removing the need to wait for wash days. It has a silky gel texture that functions as a styling product to create a wet look. The formula contains squalane and coconut oil. The brand states that a five-minute application is sufficient to improve moisture and shine. The product aims to repair damage without weighing hair down.
The Off-Duty Restyling Serum targets frizz and flyaways on days after a blowout or wash. It provides heat protection up to 450 degrees Fahrenheit. The brand describes the formula as lightweight, ensuring it does not weigh down fine hair. Users are instructed to apply one to two drops to midlengths. It can be used on damp hair or as a finishing treatment after drying.
The Good Roots Volume Mist is designed to add body and reduce scalp oiliness. According to Mes°, the mist balances excess oil without drying out the scalp. The brand suggests it may replace dry shampoo for some users. It is recommended for use before blow-drying or while hair air dries. The goal is to prevent hair from falling flat before the next wash.
The products have been tested on all hair types. The line is marketed to extend the life of a hairstyle, aiming for day-four hair to look similar to day-one hair. The debut collection is available for purchase now. The discounted bundle remains in stock until the promotional period ends.
